Traditional methods are continually being updated by digital means especially, in the public relations, communications, and marketing. In today’s world information is available to anyone with just a click of a button, so traditional PR is slowly being consumed by Digital PR.
A traditional PR often deals with the production of the press release that is usually done by the print media. The agencies focus on conveying information to a broader audience but without any feedback. There is also a gap in the communication between the audience and the company as it is only one way. The audience will be able to read what is on the printed paper but will not be able to put forth their views on what is written on the paper.
The content of a press release must be pleasing so that it stands out from other press releases which get printed every day. But with the technology we have today, there can be a little more creativity added to the content so the readers will get a bit more engaged with the material.
The primary focus of a digital PR is online visibility. The strategies used in the traditional PRs are quite similar to the Digital PRs. But, digital PR still takes over the traditional methods as it impacts SEO and link building across the web. Publishing content on the web brings more insight and tangible results. Through Digital PR you can achieve and build connections with a blogger who are one of the leading sources of influencers to the group of people who are online. With Digital PR you can also track and monitor the users by using Google Analytics and Moz’ s Open Site Explorer.
The following are some of the critical difference between a Digital PR and a Traditional PR:
- Strategies used: Both the PR agencies have the similar tactics which are to enhance the brand recognition and to reach out to potential customers. The primary difference is not based on their strategy, but it is on how they plan to achieve that goal. A digital PR understands the importance of getting feedbacks from the customers thus communicates using social media and online facilities.
- Channels: The channels used by a digital PR are more in number when compared to a traditional PR. They understand the capability of a technical SEO and the other benefits which are received when digital platforms are used.
- Communication: In Traditional PRs the interaction between the audience and the agency is not there. It is a one-way conversation where the company prints a content and present it to its audience. But in Digital PR, the people can respond to the material that is provided and create a two-way conversation. The brand interaction and customer engagement develop when one uses a digital PR.
It is essential to understand and monitor how many customers have viewed a content and responded positively towards it. A digital PR will help you grow your brand and create a pathway to have a two-way conversation with the customers.